Backstory

Having stayed in Chennai for close to 2.5 Years I noticed an interesting phenomena whenever I visited a retail store in the Chennai city or the upcountry markets. Categories in the B2C Segment such as electronics, restaurants, CPG goods had the picture of the founder displayed as a part…


An Indian Kitchen will have multi-purpose utensils to make different food dishes. Dishes which require specialized utensils need to be universally acceptable to the family to be brought into the household. An example being the tawa to make Dosa, the tawa needs to have acceptance & liking to have South…


The fruits of high value could be sold in low volumes, the gross profit on the item would be high enabling more profits. Example: Cherry, Plum, Kiwi. The same seller will have to specialize in fruits available as per the season. …

VIRAJ AGARWAL

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